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JEANS
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Marilyn Straight
Special sizes
Marilyn Straight Ankle Jeans Blue Coloured Denim | Greek sea
- Regular Price
- £83.97
- Sale Price
- £83.97
- Regular Price
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£139.95
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Marilyn Straight Jeans Dark Blue Premium Denim | Rinse
- Regular Price
- £139.95
- Sale Price
- £139.95
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Ellison High Rise Straight Dark Blue Premium Denim | Quinn
- Regular Price
- £99.00
- Sale Price
- £99.00
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Marilyn Straight Jeans Black Premium Denim | Black
- Regular Price
- £139.95
- Sale Price
- £139.95
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Ellison High Rise Straight Medium Blue Premium Denim | Stunning
- Regular Price
- £99.00
- Sale Price
- £99.00
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Ellison High Rise Straight Light Blue Premium Denim | Haley
- Regular Price
- £99.00
- Sale Price
- £99.00
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Marilyn Straight Jeans Black Coating Premium Denim | Black Coated
- Regular Price
- £139.95
- Sale Price
- £139.95
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Marilyn Straight Jeans Medium Blue Premium Denim | Quinn
- Regular Price
- £139.95
- Sale Price
- £139.95
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Marilyn Straight Jeans Light Blue Premium Denim | Northstar
- Regular Price
- £139.95
- Sale Price
- £139.95
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Marilyn Straight Jeans Burnt Orange Coloured Denim | Ginger
- Regular Price
- £89.97
- Sale Price
- £89.97
- Regular Price
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£149.95
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Marilyn Straight Ankle Jeans White Tie Dye Coloured Denim | Wave Tie Dye
- Regular Price
- £83.97
- Sale Price
- £83.97
- Regular Price
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£139.95
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Marilyn Straight Jeans Green Coloured Denim | Vine Leaf
- Regular Price
- £89.97
- Sale Price
- £89.97
- Regular Price
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£149.95
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Marilyn Straight Jeans Red Coloured Denim | Dark Cherry
- Regular Price
- £89.97
- Sale Price
- £89.97
- Regular Price
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£149.95
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Marilyn Straight Jeans Medium Blue Waist-Match™ Denim | Indigo Stream
- Regular Price
- £89.97
- Sale Price
- £89.97
- Regular Price
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£149.95
- Unit Price
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Marilyn Straight Jeans Dark Blue Coating Premium Denim | Starless Sky Coated
- Regular Price
- £139.95
- Sale Price
- £139.95
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High Rise Marilyn Straight Ankle Jeans Medium Blue Premium Denim | Blue island
- Regular Price
- £139.95
- Sale Price
- £139.95
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Marilyn Straight Jeans | Feather
- Regular Price
- £149.95
- Sale Price
- £149.95
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Marilyn Straight Ankle Jeans | Pale Mauve
- Regular Price
- £139.95
- Sale Price
- £139.95
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Marilyn Straight Ankle Jeans | Apricot Nectar
- Regular Price
- £139.95
- Sale Price
- £139.95
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Marilyn Straight Ankle Jeans | Aquatic
- Regular Price
- £139.95
- Sale Price
- £139.95
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Margot Girlfriend Jeans With Roll Cuffs | Salamanca Sun
- Regular Price
- £129.95
- Sale Price
- £129.95
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Marilyn Straight Jeans Red Coloured Denim | Emotion
- Regular Price
- £74.98
- Sale Price
- £74.98
- Regular Price
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£149.95
- Unit Price
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Bailey Relaxed Straight Ankle Pull-On Jeans In Soft-Contour Denim™ | Overdye Black
- Regular Price
- £119.95
- Sale Price
- £119.95
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Marilyn Straight Jeans Medium Blue Waist-Match™ Denim | Moonlight
- Regular Price
- £89.97
- Sale Price
- £89.97
- Regular Price
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£149.95
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There’s hardly a country where people don't wear jeans. The garment is casual and easy to combine with the rest of your wardrobe. Besides that, jeans are the ideal choice when you don't really know what you want to wear. With the vast amounts of jeans being produced every year, it's important to consider the impact of the intensive production process. That's why NYDJ introduced Water-Conscious Denim so we can reduce our environmental footprint.
The production
The production of jeans is highly intensive. Did you know that the production of just one pair of jeans requires at least 8,000 litres of water? Jeans are worn all around the world and, as mentioned before, most people have more than one pair in their wardrobe. This means that, on average, tens of thousands of litres were used to produce just one person’s jeans. It also means that the jeans industry is one of the most polluting in the fashion industry, meaning that the highly intensive production process has a huge impact on the environment. The enormous amounts of water needed to produce a pair of jeans could also have been used for other purposes.
Sustainable jeans
NYDJ knows how popular jeans are. We also know how polluting the production process is and that something must be done to reduce its impact. That’s why we started using innovative technologies to reduce our water consumption several years ago. By integrating water-saving technologies into our production process, we have reduced our water consumption by 50%. Today, over 80% of our collection is made of Water-Conscious Denim. The jeans produced for NYDJ are washed in fully recycled water – saving millions of litres of water per year. We believe that this innovation contributes to a more conscious mindset when it comes to water and the fashion industry. So now you can contribute as well and shop consciously!